If you are at least bit interested in web design and SEO, chances are you know what bounce rate is and just how detrimental it can be for your SEO efforts. If not, we’ll clarify. Bounce rate is the percentage of people who visit one of the pages of your site and then leave before visiting at least one of the other pages. Of course, they may have just left because the page they visited managed to answer all the questions that they have had, but more often than not, they left because they weren’t satisfied with what they found. Naturally, high bounce rates send a strong signal to search engines that users are not happy with your site, which in turn, reflects negatively on your rankings. So, what is it that you can do in order to keep this value at a minimum?
Design and Ads
Investing in a nice looking web design that allows visitors to easily see all the important information and doesn’t turn away people by looking like a scrapbook made by a demented mind, is one of the best ways to prevent people from fleeing as soon as they see your first page. If the first page they land on promises nothing but confusion and irritation, chances are people won’t be too interested in what else you have to offer.
Likewise, greeting your visitor with a host of ads will not exactly increase the chances of them wanting to stick around and browse the rest of your website. Additionally, having too many ads above the fold (which is to say at the top part of the page that is instantly visible once you access it) will reduce your chances of ranking well, due to the Google’s algorithm update meant to address that issue.
Page Loading Speed
You might think that your site is the shiniest jewel on the internet, but visitors know that there a bunch of similar or better ones out there. That’s why if your page takes too long to load, most people won’t hesitate to simply look up the information they were searching for somewhere else. Apart from driving away visitors, page loading speed is one of the aspects of your site that search engines take into account when assigning rankings, so you should always strive to keep it at lowest possible values.
Optimizing for Mobile
An increasing number of people are using their mobile devices for web surfing, and by not thinking about them, you are robbing yourself of a lot of potential visitors and making your bounce rate skyrocket. Making your website responsive is really not something that you should consider optional, even if you don’t expect too much mobile traffic.
While you can’t always influence the way that people are linking to you, you should make sure, whenever you can, that the links leading to your site state its purpose clearly and that people know what they are getting when they follow that link. If the link leading to you promises one thing, and that’s nowhere to be found once people actually come to your site, they’ll leave in an instant, and contribute to increasing your bounce rate.
There are many metrics the search engines used to rank Web sites. If you are aiming to have your site rank high on search engines like Google, it is important that you should not ignore these metrics. If you do ignore them, then your Web site might languish at the bottom of rankings.
One of the metrics that you should never ignore is your Web site’s domain authority. What is domain authority? What can be done to increase it?
According to creator Moz, domain authority represents its best prediction for how a Web site will perform in search engine rankings. It said that domain authority can be used to compare a Web site to another or tracking the “strength” of a Web site over time. Moz said that this metric is calculated by combining all of their other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
In short, domain authority is the perceived power of a domain name as determined by different calculations, scores and metrics. But what can you do to increase the domain authority of your web site and be ranked higher on search engines?
Increase your backlinks
Backlinks are links that leads users or visitors on other Web sites to yours. Also called as inbound link, backlinks do increase your Web site’s domain authority. The more backlinks your Web site has, the stronger is its domain authority. The more backlinks your Web site has, the more visitors could be expected to come and visit it. You can increase your backlinks by posting comments on related contents published on other Web sites.
Connect with Popular Bloggers
The blogosphere is one wide part of the Internet world. However, there are a number of blogs or bloggers who managed to stand out among others. These famous and well known blogs and bloggers have made their names in the Internet world. If you want to compete against millions of new Web sites and blogs and achieve a good rank, then better start by connecting with those who have earned good reputations themselves.
Guest blogging on sites that have strong domain authority could as well increase your own site’s domain authority. You could start out by providing these famous Web sites and blogs with high quality content that they may publish. Such content, especially fresh and high quality ones, could attract the attention of visitors of other Web sites, and may push them to share it with others – thereby increasing the backlinks to your own Web site. No matter how many guest posts a Web site has, it would amount to nothing if they cannot entice users to visit your page.
Being Active on Social Media Sites
The power and influence of social media sites like Facebook, Google+ and Twitter cannot be denied. You have to acknowledge that these sites play an important role not only in making your Web site popular, but generating traffic. Through these social media sites, people can easily share anything, even contents on Web sites that may have sparked their interest. By being active on social media sites, you do not only attract people who may visit your Web site, you could also engage with them and actively build community for your site. This could greatly boost the domain authority of your Web site.
Donald Rye is a part-time blogger who focuses on subjects like education and youth development. His blogs are not an essay writing service, but could be considered as academic writing guides.
YouTube is one of the most popular sites for video sharing, that is accessed by millions of people on a daily basis. In fact, data shows that around hundred hours of video are uploaded every minute to YouTube and its count of visitors every month is nothing short of over 1 billion. Quite naturally, this is one location that many individuals as well as SEO companies India and abroad take resort to when it comes to sharing and advertising their videos.
If you are truly interested in building an audience on this popular platform, just posting a couple of videos won’t be enough. You have to do much more than that. For starters, your YouTube videos have to be optimized properly for search engine optimization, so that they can be easily found on YouTube as well as all over the internet. This prompts the question, how to optimize YouTube videos? To know the answer, read on:
Add an engaging title
Your video requires a title that has the ability to draw the attention of your audience. In other words, the title has to be descriptive; at the same time, it should contain keywords which have a connection to the video. If you want more users to click on it, you have to make your title catchy yet informative. Having more keywords in the title means there is a greater possibility of it being found on YouTube queries and search engines.
Add a suitable description
YouTube permits you to add video descriptions and it is important that you make use of this facility. The content in the description is crawled through by search engines, for the purpose of using it to give an appropriate rank to your video. If a description is not added by you, or the one added does not contain any of the valuable keywords, nobody will be able to find your video, thereby preventing you from reaping any benefits.
You can improve the SEO of your video by adding tags to it. Tags are nothing but keyword snippets that are capable of adding value to the searchability of your videos. Tags are used by YouTube for associating one video with another so that videos having tags same as yours appear in the section ‘Related Videos’. This implies that your video can appear in the said section of the page of another user, thereby improving your SEO.
Add links to your video
Professional SEO companies India recommend addition of links to your video on other sites. This is needed for driving traffic to your site and also increasing the number of views. Links to your videos can also be placed on social media accounts and your website, with the intention of popularizing it and compelling others to see it. The number of views received by your video is directly proportional to your overall ranking. More the number of views, better is your overall ranking.
Some users are wary of enabling YouTube comments because they fear they will be belittled or harassed by strangers. But, the truth is that your overall SEO can actually be improved by the comments section. Content is added by comments to your YouTube page, which can be seen by the search engines. Also, the more likes and comments your videos get, the higher will be your ranking.
Transcribe the content
Are you embedding your video on a site? In that case, you should have it transcribed by a skilled transcription professional in order to improve the overall search engine optimization. Next, this content has to be placed on the site along with the embedded YouTube video. Now, it is known to all that videos cannot be crawled through by search engines; however, they can crawl through the transcription. This will enable them to identify relevant keywords and position the site containing your video accordingly. This can prove to be instrumental in pushing your video right in front of your target audience, thereby increasing your viewership.
YouTube videos can be optimized in a number of ways for SEO and their degree of success depends on how quickly you implement the techniques mentioned above. SEO companies India advise against getting caught up in ever-changing trends; instead, take small but positive steps. After all, slow and steady wins the race, isn’t it?
Sarmista Aun is an SEO optimizer. She has several years of experience in field of digital marketing. Through her excellent writing skills she guides all newcomers in the field of digital marketing.
If you are a complete newcomer to internet marketing then you may have been visiting a few online marketing websites looking for information and being completely confused by some of the terminology that is used. The purpose of this article is to explain what some of the most commonly used online marketing terminology actually means.
SEO- This is probably the term you will see the most when it comes to online marketing. SEO stands for Search Engine Optimisation. Basically SEO means making your website friendly to the search engines such as Google or Bing. Important factors of SEO include link popularity; this means how many other popular web sites are actually link back to your site. Also relevant content; for example if you had a website about boats then good SEO would mean having content and keywords that related to boats on your website.
Blog – A blog is a shortened term for web log. Blogs are websites similar to a personal journal where the owner can write regular posts on any given subject. For example a cooking blog will have different recipes and discussions on food in its posts.
Blog Outreach – Many companies are now using blogger outreach to promote their products or services. Blogger outreach means contacting bloggers (blog owners) on a subject that is relevant to your product, service or whatever you are promoting and asking if they would be interested in blogging about your product. For example some sports teams have been known to offer influential sports bloggers free tickets to basketball games so that they can post about the game on their blogs. There is a fantastic bloggers outreach tool which actually makes the process of contacting blog owners in any specific niche much simpler.
Bloggers outreach tool – As mentioned above a bloggers outreach tool is a convenient way of contacting blog owners in your niche. It’s also a way of collecting all the contact information for blog owners in one place
AdWords – This is Google’s paid search orientated marketing program. You bid for keywords that are related to your website or product and you pay per click. For example if your website was about children’s clothes then you would bid on keywords that you think people would search for when looking for children’s clothes and would pay for each click based on the price of that particular word.
Pay per click (PPC) – Also commonly referred to as cost per click (CPC) this is the most common paid-for type of search engine traffic. You set an amount that you are prepared to pay for each click on the search terms for your site. For example if you had a website about hotels in Wales you could bid on the search term ‘hotels in wales’ and pay a predetermined amount every time someone clicked on that particular advertisement term.
Backlinks – This refers to links from other websites that point to your site. Search engines look at the credibility of websites that are pointing to your site, so getting trustworthy sites to link back to you should be a big part of your link building strategy when promoting a website.
Conversion Rate – Often used in advertising campaigns, conversion rate means the number of people that actually sign up for a given offer. For example if you are promoting an offer and are getting paid for everyone that supplies their email address then your conversion rate would be the total of completed email addresses collected.
These are just a handful of some of the terms that you will come across as you venture into online marketing, and are among the most common ones that you will find.
When it comes to video uploading websites YouTube is easily one of the best. With billions of people watching videos on this site daily this popular video sharing website is the 2nd biggest search engine next to it’s owner Google, and the 3rd most visited website online. If you are doing any kind of marketing online you can see the potential of YouTube when it comes to generating traffic for your websites.
How Can YouTube Bring You More Traffic
When you create a video on YouTube you are creating a mini website that represents your service, product, and/or brand to billions of unique visitors across the world. If you optimize these mini websites you create on YouTube correctly you’ll be able to get it indexed in Google’s search engine results and help it become more visible on YouTube itself.
Along with more visibility in the search engines a number of the people actively viewing videos on YouTube will end up sharing your content across the popular social media networks such as Twitter and Facebook. Some bloggers may also run across your video and decide to share it by embedding it on their own blogs and sharing it with their traffic.
On top of all of this you will be building your brand so more people will begin trusting your website and looking at you as an authority in the niche you’re in. This great because once they get done watching your YouTube videos they will be more than ready to take action when they arrive at your site, thus increasing your conversion rates.
How to Optimize Your Videos To Get More Exposure and Traffic
If you want your videos to rank well in both YouTube and Google’s search engines you need to properly optimize your video’s metadata. This is where you pretty much tell people and the search engines what your video is all about. Metadata includes the title, description, and tags of your video. When you optimize these three areas correctly your videos will be able to rank better in both YouTube and Google.
When you are writing the title for your video make sure you use specific keywords that people are really using to search for your video. You can use YouTube’s keyword suggestion tool to learn how much monthly traffic each keyword is getting so you can choose the best keyword for your title. Make sure you choose a title that looks natural and pick exact match when you perform keyword research so you can make sure you are getting the true amount of traffic each keyword is getting.
When you are optimizing the description for your video make sure it completely describes what the contents of your video is about using the same keywords used in the title. Try to add at least a 6 to 7 call to action from the start with your full website URL. Then make sure you add a lengthy paragraph or two of text describing the video. Be sure to strategically place the keywords you are trying to rank for in the first couple sentences of your description.
When it comes to your tags you must always use a word or phrase that is relevant to the keywords in your description and tags. You don’t have to worry too much about your tags as long as they naturally fit in the tag area you should be fine.
How To Create a Powerful Call To Action
Your metadata is a great way to optimize your video so it shows up in front of a relevant audience and you get some targeted YouTube views. In fact, the more views your video receives the higher its ranking will be for different keywords relevant to its subject. Along with optimizing your video you need to also focus on your video’s call to action so you can convert more viewers into visitors to your site.
You need to give your viewers a reason to leave YouTube and visit your site. The best way to do this is to give them a compelling offer like offering something for free. People love free stuff so in the video offer a free report so people take action with you.
However, not only should you let people know you are offering a free gift on your site, but also let them know why this free gift is something they need to have. Let your viewers know why this free gift is worth getting right away and how it will benefit them.
Tell Them What To Do
Another powerful call to action is to tell people exactly what to do at the end of your video. Tell them your compelling call to action and tell them how they can get to your website and the benefits if they do so. A simple “Click the URL in the description box and receive a free gift” is a great strategy to get more people clicking through to your site.
Utilize The Overlay Feature
One of the best ways to get more people to your website that most people overlook is the Call To Action Overlay feature. This Youtube feature is a banner that is positioned on the lower area of your video. You can set up a the copy and thumbnail image however you want so that you can send viewers where you want them to go.
To set up this great feature go to ads.YouTube.com and sign up. Once signed up you can install and activate the call to action overlay function on all of your videos. This feature will guarantee more viewers will see your call to action as they watch your video and click through to your website.
If you follow all of these strategies you are guaranteed to get more traffic to your website through YouTube videos. Just optimize your metadata and give a call to action in all of your videos and add the Overlay feature. Once your video starts showing up highly in both YouTube and Google you will start seeing more traffic and conversions on your site.
The more people that view your video the higher you will rank in YouTube and Google’s search engines. If you need more YouTube views for your video then check out http://www.purchaseyoutubevideoviews.com and get as many views as you need.
SEO is constantly evolving with more features to look forward to. Initially, SEO was generously used only in cases of PR and websites for creating a healthy traffic. However, the focus of SEO has now shifted to social media. Today, many users who use all the well known social media platforms like Facebook, Twitter and the likes also use several SEO techniques on a massive scale to optimize their pages on these platforms. Google + is no different. A leading SEO Company in India explains that SEO can be used extensively for your Google + profile as well.
Begin with your Google + profile:
When it comes to social media like Google +, the profile page is one of the most important pages. People come in contact with the profile first and therefore, along with making sure that your profile looks attractive, you must also ensure that it is optimized. The best way to begin is by optimizing the ‘About’ page. Use descriptive language and be specific. Use fluent and lucid language and describe the brand or product as accurately as possible. This is the place where you can make good use of keywords. However, care must be taken to not overuse keywords and make the text look pretentious.
Provide links to other important social media and websites that you own in your Google + profile. This ensures increased traffic. It is best to include every blog or website for which you provide your valuable contributions.
Using keywords for your Google + posts pays off well:
Using keywords for your Google + post is absolutely essential. Its function is almost similar to that of Meta descriptions. Google does a detailed search to find the articles and pages that closely resemble the keywords typed in by the user. However, the same rules apply when using keywords for posts. They should provide an easy flow to the structure and the statements should not look forced and unnatural.
Be an active participant in communities:
The best way to get your Google + profile recognized is by being part of a community on Google + that you share similar interests with. When you mingle with people sharing similar interests and share posts that are relevant to your niche, you get recognised in that community. This rules applies not just for Google + but for any other platform that you choose to optimize. This can be considered as one of the best ways to get more traffic to your profile and eventually to your website or blog.
Be on friendly terms with influencers:
Influencers, as the name suggests are the people in a particular niche that have an enormous amount of influence over people. They get a massive traffic on a daily basis and their contributions to that particular community are huge. By regularly acknowledging their posts, providing links to their posts on your website or blog, including links to their posts on your Google + profile, or simply commenting on their posts is an excellent way to attract their attention. Try to mention them on your Google + posts often but in a way that does not seem like you are trying to spam them.
Regularly share your own posts on Google + for quick results:
A leading SEO Company in India is of the opinion that sharing content from your own website or blog on your Google + page can help attract audiences and increase the traffic for your website. However, getting traffic takes a little time. It is advisable to be more patient and not give up.
Troy Swift is a freelance writer and specialises in SEO. He has worked with a leading SEO Company in India and is well aware about the various aspects of SEO. He loves to write on various topics and is now in the process of writing his very own book covering various facets of SEO.
Just like any other site on the internet, SEO is essential for eCommerce businesses. Sometimes, embracing effective SEO is the only way to get ahead of your competitors.
The SEO for eCommerce is a little different than regular SEO. Take a look at these top six suggestions specifically designed with eCommerce in mind.
1. Stay Close to Home
Your homepage is one of the most important pages on your site – at least, Google thinks it is. It is the first place the search engines will look and the primary tool for determining PageRank. Therefore, you want to keep your products close to home.
No product should ever be more than three clicks away from your homepage. Use creative design techniques to keep everything within easy reach.
2. Customize Your Page File Names
Most eCommerce software programs will automatically create a file name for you. They think they are helping you out. In reality, they know nothing about SEO!
If left to their own devices, software programs will probably save your link as something like “www.yourecommercesite.com/ID=1235. Change the settings so it will include a keyword-rich product title instead of the product ID number.
3. Enhance Your Title Tags
When creating your title tags, use typical search terms for the product categories. For example, if your site sells beauty products, try using “anti-aging products,” “acne products” and “natural skin care products.”
4. Write Blog Posts
By adding a blog to your site, you can greatly enhance your SEO efforts. Write blog posts that feature your specific keywords. This will help drive traffic to your site and increase the likelihood of a sale.
5. Ask for Product Reviews
Product reviews can help your eCommerce site in a variety of ways. First, the most basic SEO feature is a link on another industry-related site. By exerting very little effort yourself, you can get a valuable link back to your site from another site that also targets your same audience.
Second, a product review will help build credibility with potential buyers. For example, the firm that is helping MyFacePillow market their all-natural skin care product was able to secure a very valuable product review. Now, MyFacePillow can direct people to the acne treatment review published here. This review offered a link (good for SEO) and a reference for potential customers seeking natural skin care products (good for future sales).
6. Optimize Product Images
When you upload a product image, make sure you enter some keywords in the description that goes in “alternate text” field. This will help increase your presence in Google’s image search options too. When it comes to SEO, it is wise to cover all your search bases!
If you haven’t already implemented SEO for your eCommerce site, it is time to start. If your online business is already underway but you aren’t seeing positive results, hopefully these suggestions will help. This list has something for everyone!
Does keyword research really matter anymore these days? Well that depends upon the aim of your blog. It is very possible (and marginally easy) to rise highly through the Google search engine results without doing any keyword research at all. That is because keywords occur naturally in your text anyway (also known as appearing organically). For example, if you are writing a blog post about the mating habits of the Blue Footed Booby from the Galapagos islands (it exists, look it up), then there is a good chance you will use the words “Blue Footed Booby” and “Galapagos islands.” Both of which are suitable key-phrases to use in a blog post.
If you wish to attract a certain type of reader to your blog post, then a little bit of keyword research is going to be required. When targeting a certain reader, it is not enough to simply write unique content with organic keywords. You need to figure out exactly which keywords your target audience is going to type into Google or Bing/Yahoo, and then ensure that those keywords are present in your blog post.
1 – Check the keywords that are tagged in similar blog posts and articles
You should look at the keywords stored on other people’s blog posts. You will find that many of their tagged keywords will apply to your blog too. Look for blog posts that are similar to the blog you are going to write. Look for posts that are on the same theme and on the same topics and then use the keywords that they have put in the tagged keywords section. Then have a look at the blog post’s source code and have a look at the Meta keywords. You should steal those too if some of them differ from the tagged keywords.
2 – Use a keyword counter tool on similar blog posts and articles
This is a very clever little move where you copy the whole of someone else’s blog post and past it onto a keywords counter. Again, the blog post must be on the same theme or topic as the one you are planning to write. Firstly, you need to set your counter at one word. It should produce a list of words. The most commonly used words will be at the top of the list, going all the way down to the words that were used just once.
The words that were used as many as two times may be deemed keywords. You simply go down the list and pick the ones you want. Then you set the counter to two words, and three and four. Don’t forget that the relevant key phrases need only be mentioned twice to be viable keywords.
3 – Use the Google AdWords keywords Tools
This is a great little tool where you type in your keyword and Google will tell you how good it is. It will tell you how popular your keyword is and will come up with a massive selection of other keywords you can use. It will also tell you how popular they are.
4 – Use the Google trends function online
There is something called Google trends when you can check how good your keywords are. You type your keywords into the program and it will tell you if they are popular or not, and how popular they were in the past. It will also show you how popular they are around the country and the world. It is a good way to check to see if the keywords you have come up with are actually any good.
5 – Do a market research study into your target audience
If you understand the way that your target audience thinks, then you can anticipate the things they are going to type into Google. You will also be able to use the other things they like as a way of reaching them. They may have other interests besides the ones that relate to your blog.
My name is Sonia Jackson. I represent the Australian web-site www.essay-bag.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules of the universities and colleges in Australia.